Leadership skills. In the examples below, you'll see the weakness followed by context: Personality Traits Example 1: ' I can be too critical of myself. By taking a detailed look at 4 types of educational campaigns, it is possible to assess the strengths and limitations of each, as well as determining the psychological and social factors that might make a campaign more or less effective. Firstly, there is a common misconception that foods can be categorised into "bad" and "good" foods, with "bad" foods including crisps, cakes, chocolate etc., and "good" foods including vegetables, yoghurts, nuts etc. SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company's competitive position and to develop strategic planning. The BMA warned that clinics will not be able to cope with the rising rates of STIs without the government support. Change4life puts the blame of obesity onto modern life, which affects everyone instead of blaming the parents. Their problem-solving strengths allow them to think of new ideas and approaches to traditional problems. Derecho-y-Blockchain strengths and weaknesses of change4life Having been heavily criticised by many in the health sector for not implementing a compulsory and simple uniform labelling system in the past, the government has finally won agreement from major supermarkets to introduce a traffic light system of labelling on a voluntary basis this year. Change4Life has expanded beyond its do to change, ie know the behaviours and be able to relate them to their lives; and believe that change is possible, believe that others around them are changing and know help is available for them to change. Examples of weaknesses ( if they aren't related to the job) include patience, organization, public speaking, being overly sensitive, delegating tasks, or specific programs. This phase included social marketing training (including briefing on the research findings), face-to-face presentations and direct marketing. But do campaigns like these really work? The cost of the programme is 1.4 billion, most of this will come over the next two years as more than 20,000 people from management and the staff from administration are being made redundant from the health authorities, primary care trusts and the Department of Health. Low adaptivity. since 2003, Your NursingAnswers.net purchase is secure and we're rated Although Change4Life was developed for England, meetings have been held with devolved administrations and, in February 2010, Wales launched its version of Change4Life, including a Welsh-language version of How are the kids?. If GPs do under perform they will be financially penalised as a proportion of their income. The budget will lead to all the GP surgeries to become part of private companies. Going forward, therefore, the team plan to focus more on government channels and de-prioritise paid-for distribution channels, making the campaign more cost-effective. Staff smoking rooms and indoor smoking areas are no longer allowed so everyone who wants to smoke will have to go outside the building. Consequently, you will lose the goodwill. However, this is far short of the government aim to have it halved. It will then go through whether enough is being done to promote healthy lifestyles. Brands that ignore this vital evolution will suffer in the long term whilst this also creates an opportunity for new brands to lead the way, grow exponentially and take market share.. This helps you make decisions that better reflect your true self and make you happy. There is a fixed penalty of 200 if there is a failure to put up no-smoking signs. What distinguished them was that they would be willing to do more than help their own families. They are now planning to spend millions of dollars over the next few years for this plan. Within the family, the focus would usually be the mother, who is more often the gatekeeper of diet and activity, although the programme would ensure all materials were accessible for those fathers and carers who want to be involved. Get Help With Your Essay 3. One of the key changes advised is to swap full sugar cola and other sweet drinks for diet versions. Not only will the SWOT analysis provide the company or business with a salient direction, but it will also allow the said company or business the ability to see and evaluate . In a survey published by the Food Standards Agency (FSA), Two-thirds of the British public say it is important that genetically modified ingredients are labelled on food. Response. Partnering with News of the World and Asda, Change4Life is giving away 5 million voucher booklets, worth over 50 each, with money off healthier foods, drinks and activities. Public speaking. Each campaign has in its own way given information on the health risks and what can prevent them. 200,000 at-risk families who joined Change4Life were entered into a CRM programme, which comprised 4 separate packs of information and resources, designed around the calendar of family life and delivered to their homes. THanks :) savanna rice am 6. Looking at the criticisms and the strengths of the agenda it has to be put forward that after all the years spent on interventions and other campaigns supporting people to change behaviour will the personal responsibility agenda work? (Watts, 2009), Change4life tried to justify the partnerships by claiming that they want everyone to work together to fight obesity. Flexibility. Private firms will now be able to bid for contracts for anything from standard check-ups to complex surgery. Patients already have a choice on what hospital they want to go to but the choice is now extending to GPs. No plagiarism, guaranteed! For the vast majority of people in the UK, particularly those that are overweight or otherwise at a heightened risk of type 2 diabetes, consuming sugary drinks is a waste of calories as these drinks are high calorie and carry no nutritional value in terms of vitamins and minerals. Do you have a 2:1 degree or higher in nursing or healthcare? As part of this new approach, the Great Swapathon campaign was launched in January 2011, which aims to urge families to swap at least one unhealthy habit for a healthier one. This involved the creation of a product (Snack Swapper), television advertising, public relations, partnership activity (including free distribution through schools and the NHS) and an online version. The second is protection-which encourages protective behaviours that make sex safer and intervention-intensive support for those who are most at risk. Three of the main health charities Cancer Research UK (CRUK), British Heart Foundation and Diabetes UK also collaborated on a campaign to support Change4Life in womens magazines. (Walayat, 2010), By the government announcing that the primary care trusts are going to be closing it marked the first step towards the NHS becoming privatised. Strengths and Weaknesses of Functionalist And Conflict Theories. The model assumes that most behaviors of social relevance (including health behaviors) are under volitional control, and that a person's intention to perform a behavior is both the . A small survey conducted by Food and Beverage News amongst 25-30 year old single working professional, seemed to support Shauns point of view. Strengths and Weaknesses of Research into Health Promotion. THE STRENGTH THAT'S ACTUALLY A WEAKNESS ANSWER "I'm a total workaholic. (Politics, 2011), Others have put forward that the current education policies are not successful in adequately equipping young people to promote their own sexual health and others argue that Britain need to have an open attitude towards sex to encourage safe sexual behaviour. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on the NursingAnswers.net website then please: Our academic writing and marking services can help you! Contents Page Prelims v . In a study conducted by Professor Nick Finer of the Royal College of Physicians showed that in France similar measures led a drop of 2.6% in overweight children from 2000 to 2007. (Smokefree, 2007), The smoking ban has triggered the biggest fall in smoking ever seen in England. Overall the portfolio went over what the campaigns promote, what they have achieved, their criticisms and what they are aiming for in the future. It increases self-awareness. Strengths: Communication skills (verbal and written, listening and understanding) organizational skills (planning, organizing resources and time-management) diligence (hard-working, responsible and reliable) Areas of improvement: impatience (expects good results and gets frustrated with slower performers) It has been found that more than two billion fewer cigarettes were smoked and 400,000 people have quit smoking since the ban was introduced, researchers have said that this will prevent 40,000 deaths over the next 10 years. Launched in January 2009, Change4Life focuses on prevention and aims to change the behaviours and circumstances that lead to weight gain, rather than being a weight-loss programme for the already obese. Less about costly advertising, more about supporting family and individual responses." The campaign would launch with advertising explaining the link between weight gain and illness and reduced life expectancy, positioning this as an issue that could affect the majority of families in the future. Find support, ask questions and share your experiences. Creativity. If I'm on a project, I'm going to make sure to stick with it to the bitter, bloody end." Although this might sound like a strength, it's actually a weakness in disguise! 3. In all the work they have encouraged colleagues to register as Local Supporters and to adopt the Change4Life brand in their activities. Understanding management strengths and weaknesses. Poor communication. The second phase was launched in 2010 which shifted the focus onto Chlamydia with the warning that this has no symptoms and can be passed on without people knowing. Evaluation. Our history. These figures are worrying given that in 1993, when the first study was carried out, only 13% of men and 16% of women were classed as obese. When asked to present a weakness, find a way to emphasize the upside. (Everett, 2009), There are three marketing objectives that the campaign has the first is prevention-building attitudes, knowledge and skills that make safe sex more likely. (Kanigher, 2010), The sexual health campaign is in place to inform people to have safe sex to prevent sexual transmitted diseases (STIs) and unwanted pregnancies. The first phase of the campaign was focused on contraception and the choices available. She also stated that it is not easy for the teenagers to get hold of information and support that they need from schools. A Change4Life Board was created to review progress against campaign objectives, advise on future direction and adjudicate on any disputes arising under the partnership terms of engagement. When leaders . Subsequently, 2CV used observational research techniques to identify the actual food habits and activity levels that lie behind families perceived and claimed behaviours. And how much money will the GPs take to pay themselves management fees? (Everett, 2009), They have stated that they were behind in their target which was to halve the under 18 conception rate by 2010 and also another aim which they need to do is to lower the rates of abortion and repeat abortion as they remain high in people under the age of 25. I could reel off a whole host of examples from my professional career to back this up. The proportion of men who smoke has risen since the ban while there has been no change among women. (Walayat, 2010), Andrew Lansley the UK health Secretary launched a White Paper which was titled Equity and Excellence: Liberating the NHS under which every GP will have to join a commissioning group by 2011/12 which will close down the Primary Care Trusts and Strategic Health Authorities systems. Many have complained that the culture and the increase of sex education promote promiscuity which makes it certain that people will transmit STIs or unwanted pregnancies. Maria Koutroumpa, who is a 26-year-old market researcher, explained: Initiatives like these have been ever present in products such as cigarettes. [270] According to DH, the campaign aims to inspire a societal movement in which everyone who has an interest in preventing obesity, including government, business, healthcare professionals, charities, schools, Ability to deliver projects to budget and schedule. While much of the research has been conducted with males only, resistance training has also Physical strength - you may have incredible flexibility, coordination, or endurance. Versatility. All three of the campaigns are linked by the personal responsibility agenda which states that the people have to take responsibility for their own health, this has its own strengths and weakness with one of the main criticisms being that the government do not want to take the blame if this does not work instead the blame will be going to the individual who did not take responsibility for their own health. In designing it, the Department of Health and its agencies drew on academic and commercial sector expertise, behaviour change theory and evidence from other successful behaviour change campaigns, and commissioned a substantial and ongoing programme of research among the target audiences. Another manager weakness is not listening to employees. Change4Life 7.9. currently described as the marketing component of the Government's response to the rise in obesity. Will people change their behaviour after living in unhealthy lifestyles for so many years? The final campaign is sexual health campaign it will go through its aims, what it has achieved and its criticisms. According to the new changes the government is planning to close 151 primary care trusts and have them replaced by GPs, the question that has been put forward by this proposal is that how much money is going to be spent on administration rather than health care? The under-18 conception rate has been at the lowest for over twenty years, on the other hand experts have said that the target to halve the teenage pregnancy rate will be missed. NHS certified education, meal plans and coaching to lose weight, reduce medications and improve your HbA1c. The Big Five personality test is often used to help people identify their strengths and weaknesses in the workplace. The term "strength" implies strength, firmness, endurance and resilience; but, in addition, the virtues, capacities, principles, positive traits and values that structure their thinking and behavior in society. The How are the kids? questionnaire was distributed to over five million at-risk households. The team believed the programme would need two stages: Before behaviour change could be achieved on any significant scale, people would need to: Consultation and dialogue would need to play a central role and include the following elements: The scoping work resulted in the development of a marketing strategy, which set out what the campaign would say and what tools, techniques and products would be provided at each stage. The research also looked at what activities and communications might start to shift attitudes and therefore change behaviour. Strengths & Weaknesses Debater Strengths. 2. Some of the advantages of Facebook business pages include: Brand awareness: Facebook is one of the largest social media platforms in the world. What are the socio-demographics of the clients / users of change4life programme / apps? Strengths Weaknesses Can be seen as a campaign against sugary and fatty foods all together which could impact people's health and mindset, increasing cases of unhealthy diets and anorexia (extreme cases) The "call to action" may only appeal to adults or parents as children would not download the app. (Tasker, 2010), Although there have been criticisms of the campaign there have been achievements. All national partners are also required to complete and submit activity application forms for approval by the DH. Helps You Know Yourself Better. Better self-awareness helps you build boundaries. *You can also browse our support articles here >. Change4Life is Englands first ever national social marketing campaign to reduce obesity. It also revealed that it was significantly more cost-effective to recruit people into the programme via peers and by using public sector institutions, such as schools, than via mass media advertising or on-street promotions. All work is written to order. The three campaigns that have been mentioned in the portfolio have given an overview of what the campaign does and the strengths and weaknesses. Patients will now have to wait longer to get appointments to see the GP, as local surgeries will be part of the financially powerful regional GP groups, as they now have almost 80 billion of the health budget they could get rid of expensive treatments which in turn will make patients look for a different surgery which meets their needs. In order to create a robust evidence base, 7 per cent of the total marketing budget is being spent on research, monitoring and evaluation of campaign activity, and national partners are required to demonstrate how they will evaluate their own activity and to share any results with Change4Life. It has been found that a 4 million advertising campaign which shows fat oozing out of the smokers artery has been a huge success for the anti-smoking campaign. . strength in children without causing adverse effects on growth or maturation [14]. The most significant step in transforming from a weakness-focused mindset to a strength-based approach involves two things. In particular, there were changes in the purchases of beverages among Change4Life families, who favoured low-fat milks and low-sugar drinks, 44 per cent of primary schools, hospitals, general practices, town and village halls, childrens centres, pharmacies, nurseries, libraries and leisure centres displayed Change4Life materials, Over 25,000 local supporters used Change4Life materials to help them start conversations regarding lifestyles, with over 1 million people, NHS staff ordered over 6 million items of Change4Life material to distribute to the public, Primary schools generated over 50,000 sign-ups to Change4Life, LAs and PCTs joined up their own activities and created new ones, such as street parties and roadshows, 1.5 million in spend from other government departments, A further 7.5 million of national partner activity, 12,457,572 in free media space for the launch, 532,393 in free media around the sponsorship of Channel 4s The Simpsons, 200 million in commitments by the Advertising Association consortium, Embedding Change4Life within the broader policy context. setting targets for delivery partners, especially NGBs, addresses weaknesses of the current approach and in particular incentivises overall increases in participation 16. Accurate forecasting. Not listening to employees. However the question that has been put forward by critics is the involvement of manufacturers of fatty, sugary snack products going to help reduce obesity? We've received widespread press coverage (M Prasad is Sr. The campaign has worked alongside with a range of colleagues such as GP staff, primary schools and early years settings. When asked if warning labels on products affect their decision in purchasing them, majority of them said no. 3. In January 2009, Change4Life was launched officially to the public with television and print advertising, an information line and a campaign website. Overworking and not delegating. The campaign was developed (and is being delivered) at great speed. The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. Instead, mothers within the six communities fell into four broad groups. Team player. If you need assistance with writing your nursing essay, our professional nursing essay writing service is here to help! 2. Knowing yourself and your personal weaknesses and strengths, not only helps you understand what to do to improve yourself but also helps in decision-making. Find support, ask questions and share your experiences with 350,000+ members of the diabetes community. In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. (Tasker, 2010), Lansley stated that the new government will aim to use more social media to get the message of Change4Life across rather than the traditional advertising campaigns and will make it less of a government campaign but a social movement, by asking charities and local authorities and the commercial sectors to get involved. 0. To improve integration of local marketing activity with the national effort, the Department of Health (DH) created a bid fund to allow SHAs to fund localised activity from the central budget of 1 million eight awards were made. If you understand your strengths and weaknesses as a manager, you can be a more self-aware leader and create a targeted strategy to develop and improve your skills. In consultation with the Healthy Weight, Healthy Lives Expert Advisory Group and policy team, the Chief Medical Officer (CMO) and key stakeholders (including the Food Standards Agency), the campaign team defined the behaviours that parents should encourage their children to adopt if they are to achieve and maintain a healthy weight: To make the behaviours real for people, partner agencies created user-friendly, memorable language for describing them, supplied tips that translated each behaviour into real situations to which target audiences could relate, and created a mechanism for promoting the behaviours as a set. But if I want a cigarette, I will go and get one regardless.. (Pharmaletter, 2010), There are criticisms of the new proposal it has been stated that the plans could cost the NHS its 20 billion efficiency savings target. (Martin, 2008), The Health Survey for England, which was carried out by the NHS has raised fears that smokers are now simply smoking at home which is now putting children at risk. The conclusion will bring the main points together and summarise what has been said in the portfolio and will also state whether the campaigns have done what they have aimed to do. Published: 11th Feb 2020. But a criticism that has been put forward is that change4life could be flawed from the start. Last financial year and next financial year? The new health secretary Andrew Lansley stated that the campaign should be supported by businesses not the government. Make sure to include a range of strengths, including knowledge-based skills, transferable skills, soft skills and personal traits to demonstrate your versatility. The weaknesses are the antithesis of strengths. The campaign aims to create a culture change where stakeholders and consumers are equipped and have the confidence in engaging in conversations about sexual health and relationships. This will go through what might improve in the NHS due to changes and what will not improve. The patients will now have a choice on how they want to be treated and where they want to be treated. 6. Step 5: Now, move to the weaknesses part. It has been stated that it will be difficult in shifting the focus this way. The change that raises the most eyebrows is the case with the swap of butter for low fat spreads. When you spend time reflecting on your strengths and weaknesses, you get to know your true self better. All campaign materials would give at-risk families the opportunity to sign up to an ongoing CRM programme that supports behaviour change. 2.) No man is an island and in today's world, ever before, a person relies on a team . Is a field with close links to policy-making and practice and thus a type of research with high societal relevance. It has gone through the strengths and the criticisms of the changes. (Smokefree, 2007), Local councils are responsible for enforcing the new law in England. It has been hoped that the ban would help reduce the smoking rates among the poor but instead smoking in working-class men has risen. How you respond gives them a hint of your communication skills. The first campaign is change4life campaign it will go through what this campaign promotes, its aims and what it has achieved so far it will then go onto criticising the campaign and explain what has not worked. Here are some of the strengths and weaknesses you can use in your HR interview: 5 Strengths for HR Interview to Land Your Dream Job Clarity Determinate Organization Skills Patient Polite and Honest 5 Weakness for HR Interview to Land Your Dream Job Perfectionist Introverted Stressing too much to complete work before the deadline Procrastinator What is budget of Change4Life this financial year? (Channel 4, 2011), The changes mean that there will be a loss of 24,500 jobs and approximately 21,000 of them will be going through redundancy. (Politics, 2011), The British Medical Association (BMA) warned of a sexual health crisis in Britain and called on the government to reduce rates of STIs. The Teenage Pregnancy Independent Advisory Group (TPIAG) has warned that the budget cuts and the changes in the NHS are going to threaten the current downward trend in teenage pregnancy. (BBC, 2004), On the 1st July 2007, England introduced a new law to make all enclosed public places and workplaces smoke free. Before any national partner can work with Change4Life, they must sign the campaign Terms of Engagement. List of Strengths. Employees, especially those who believe young people are unteachable, also value these qualities. The campaign points out that a 2 litre bottle of fizzy pop typically contains around 52 lumps of sugar. 5. Strengths are often identified as part of strategic planning, swot analysis and competitive analysis. My strengths : wise, math-minded, curious, motivated, learning, open-minded, trustworthy My weaknesses : LAZY, IMPULSIVE, EASILY DISTRACTED, PROCRASTINATOR, IRRESPONSIBLE, SLOPPY, RECKLESS, DISORDERLY, WASTEFUL, NAIVE, STUBBORN, GREEDY, SLOW, VAGUE, IMPATIENT SOMETIMES. From June to September 2009, Amra (which represents over 190 regional newspapers) used locally sourced case study material to showcase local activity and reported on upcoming and relevant events that fitted the Change4Life movement. Pitfall #3- Passing Yourself Off as Perfect. Cowpe's Chip Pan Fire television campaign significantly reduced the number of chip pan fires by 33% in Tyne Tees . Change4Life is a health awareness campaign that focuses on the daily changes that most people in the UK can make to improve their health in the short and long term. SWOT analysis is a process that identifies an organization's strengths, weaknesses, opportunities and threats. They can subtly understand if you are balanced. With the change in government in summer 2010, the new coalition government has progressively scaled back Labours 75 million marketing budget for Change4Life in its plans to cut its ad spending by up to 50 per cent. Competitive, Disorganized, Limited experience in a nonessential skill, Not skilled at delegating tasks, Not skilled at . Even professionals who work independently can benefit from the ability to work well as part of a team. One of the key changes advised is to swap full sugar cola and other sweet drinks for diet versions. The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. 3.) The aim is to make it much easier for consumers to quickly tell the fat, salt, sugar, saturated fat and calorie content of particular foods from the colour used. Biology. The campaigns overall do give out a positive message to the public but now need to improve on how they are going to lower the rates of the health risks mainly in those who are living in poverty. Some experts though believe that shocking the consumer isnt the most effective way forward. A key focus of the campaign is the promotion . In response to the rise in obesity, the Government set out its ambition that, in future, all individuals will be able to maintain a healthy weight. The government investment in Change4Life attracted: An independent review of the media buying for Change4Life highlighted that over 6 million worth of media savings were made across the year, the equivalent of 40 per cent of the actual spend. 4.4/5 on reviews.co.uk. The complaint was that they are not promoting a healthy lifestyle; they may be telling them not to smoke but instead are promoting drinking and sex. Info: 4302 words (17 pages) Nursing Essay In its first year, Change4Life focused on families, particularly those with children under 11. Its purpose has been to inspire a social movement, through which government, the NHS, local authorities, businesses, charities, schools, families . 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